The high waterline for the AI rush

Differentiation is going to be key in an age of mass produced creative.

"I think you hit the nail on the head. Differentiation is going to be key in an age of mass produced creative. The ones with the most distinct vision and taste are going to stand out amongst the clones. That's not to omit Al from the process, but to not omit the human. And not omit 'the process'." — Valerie Mars, June 2026

AI alone won’t produce high quality work…

"That's the truth about any of this. Al alone won't produce high quality work, no matter what it is. It requires a human with taste and sensibilities and vision to guide the tool, curate the inputs and the output - otherwise you get slop. A lot of people are 100% okay with slop, but those of us with taste and skill will eclipse them once the fascination with "quick and cheap" subsides." — Valerie Mars, June 20, 2026