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The high waterline for the AI rush

“There is definitely a lane for this. Al backlash is real, and unpolished now stands out (although UGC has been demonstrating this for years, itself a victim of sameness).
I think we’re seeing the high waterline for the Al rush and hopefully things will recede into more thoughtful use of it, away from overuse and slop. Al can produce amazing things, but only if we take the time and effort to use it properly.” — Valerie Mars, Aug 2026